Purpose-driven marketing, whats your why?
Brian Carter is putting on both a win beyonce tickets workshop and a session that will help you use Facebook as a demand-generation tool.
The CMI team did an amazing job on the influencer marketing checklist (totally worth the download).
But, most brands are still hanging their video strategy on the viral video, instead of building a process and organization around the ongoing delivery of valuable information through video.Ive often called native advertising the gateway drug to content marketing (in a good way).Why do you create your content?For Content Marketing World, we have quite a few sessions on influencer marketing, including Bryan Kramer on how to create and manage an influencer marketing program.Even though you (the expert reading this) might think this is basic, its not.And frankly, most marketers are really bad at writing.Red Bull Media House was, of course, one of the first to formally create a media company inside its organizations.Construction of a media organization Im fascinated by the movement of enterprises to becoming media companies.In fact, it is used by many prominent organizations in the world, including.Victor Gao, vice president of digital and managing director of Arrow Media Group, will be presenting the companys strategy on building a media division through acquisition.Inbound marketing : Content is key to driving inbound traffic and leads.In the meantime, if you havent checked out this post by Michael Brenner on the secrets of content marketing ROI, please make the time.Creation of a real content marketing strategy.Five years ago, enterprises were spending 80 on content creation and 20 on content promotion.Most of us are using marketing automation the wrong way says @joepulizzi.Download our Ultimate e-book: 75 Content Marketing Examples.
Subscribe to our free magazine, Chief Content Officer, to stay on top of the latest industry trends.#cmworld Click To Tweet Content distribution and promotion Again, the trend (rightfully so) seems to be moving from less content to more promotion.After Arrow Electronics (Fortune 500 manufacturer) purchased a number of media properties from UBM (parent company of Content Marketing Institute we decided to reach out to them about their core strategy.While he loved our programming at Content Marketing World 2014, he made me aware of a very sad truth: Most organizations are dominated by sales, and if we dont start integrating salespeople into Content Marketing World, marketers are going to get back to their offices.Does it have a real impact on your customers and prospects?Content marketing is good for your bottom line and your customers.We are starting to see a number of enterprises experiment, and succeed, with paid, native promotion of their content.Download our Ultimate e-book with 75 content marketing examples.Integration with sales I had a great conversation with Marcus Sheridan a few years back.Learn more about the five core elements necessary for running successful, scalable, and highly strategic content marketing operations within an organization.Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.
Calculating market share, reasons to increase market share, drivers of market share, and why a firm might not want to increase market share.